World Class Marketing Programs
.In addition to the ERA Online advertiser, professionally produced marketing materials, ERA-Direct prospect follow-up program provided at no cost to our associates, and access to all materials in both English and Spanish, our staff has access to many specialty programs to help build a strong career in one of the many nitche markets.....

 
ERA Resort Properties International emphasizes our ERA relationship around the world and represents each unique resort market. The materials reflect a collage of different resort scenarios representing our variety as a whole, and can be customized to our individual market.Annual networking opportunities
Powerful Prospecting Tools — The Moving Experience and the ERA® Interactive Brochure — , business-card-sized CD-ROMs, each feature a professionally designed multimedia presentation. The ERA® Interactive Brochure is pitched to prospective ERA® customers who have not yet committed to listing or purchasing a home. The Moving Experience is designed to guide buyers through the moving process.

The ERA® International Collection is a strategic program for the luxury home market. It is a membership-based program that utilizes our international position and referral network of franchises around the world. The ERA® International Collection employs a range of upscale marketing strategies and techniques that reflect the high value of these properties and high expectations of their buyers and sellers.

Historic Preservation — As a result of ERA Real Estate's relationship with the National Trust for Historic Preservation, affiliates have the opportunity to participate in marketing programs that protect properties of architectural and historical significance. ERA® sales professionals may participate in educational programs to join this niche market
 ERA "New Thresholds," highlights our commitment and belief that the Mature home buyer or seller has crossed over a new threshold to a more vital, exciting and successful part of their life. And ERA Real Estate – as the relationship brand – is best-prepared and able to help them meet their unique needs.